Survey of MLR Reviewers Demonstrates That Not Much Has Changed: Part 2
On our last blog, we shared results of a qualitative survey of medical, legal, and regulatory professionals about industry challenges. These are the opportunities shared by this same group.
Alignment and education:
Develop cross functional and cross company teams to proactively solve common regulatory issues
Help the business understand that reviewers are business partners not stoppers
Ongoing project planning that accounts for timelines of all stakeholders
Ensure digital content is tailored to the format, not just a duplication of non-digital content
Ensure new marketers acquire marketing skills and understand FDA/OPDP requirements for promotional materials, while being asked to submit materials for review and approval
Better define/apply competencies to ensure that the correct skill sets are in place to manage risk
Train and test marketers/content originators to align with established processes/standards; ensure baseline knowledge